National Scholastic Press Association is a nonprofit educational association that supports student journalism programs. 

Having last been updated in the 80's, the branding was in desperate need of a refresh. I created new branding that is recognizable for members of the scholastic journalism community and maintains NSPA's status as the premier authority on student media.

 

 
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The updated logo transforms the recognizable and unique letter shapes of the previous logo into a modern logotype with increased line weight contrast.

 Previous NSPA logo.

Previous NSPA logo.

The color palette is bright and fun to appeal to students, while remaining professional.

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