The Varsity Theater is a venue capable of hosting everything from traditional weddings, Baroque chamber music recitals, Shakespearian dramas, modern dance performances, psychedelic folk festivals, and cutting-edge New Media trade shows. It is becoming known for being one the best music clubs in the Midwest.
With this redesign, I wanted to give the Varsity a recognizable identity. I created a logo that reflects their iconic sign. A simple color scheme and layout balances out the large amount of content and prevents the user from feeling overwhelmed. Since the Varsity is a different kind of venue, yellow was used as the dominant color. This is not a color typically used for text in websites. Here it is readable and unifies the whole site.